Introduction

Subscription fatigue poses a growing challenge for consumers juggling multiple recurring payments and contract renewals. While auto-renewals are a great sign of retention, they can also lead to frustration—especially when customers forget about upcoming charges.

circuly helps you tackle this issue by enabling you to send automated reminder emails before a subscription ends and giving you full control over whether a subscription should renew automatically. In this article, we’ll explain how to set up reminder emails, configure auto-renewals, and make your subscription experience more transparent and customer-friendly.

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Feature Overview‍

circuly enables you to:

• Send automated reminder emails before a subscription ends, giving customers time to decide whether to continue or cancel.
• Renew subscriptions automatically if the customer doesn’t cancel in time.
• Customize settings to handle edge cases, such as short-term subscriptions or auto-renewed contracts.

The result: A smoother customer experience and fewer support tickets related to surprise charges.

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Step-by-step setup guide

Sending reminder emails before subscription ends

Step 1: Navigate to Email Settings

• Go to your Circuly Hub
• Click on Settings > Emails > Subscription Information

Step 2: Enable Reminder Email Option

• Toggle the switch "Subscription is almost over when auto renew is off" to ON.

Step 3: Define Timing for the Reminder Email

• Enter a numeric value in "Days calculation before ending"
  • Example: Enter 14 to send the reminder email 14 days before the subscription ends.

Step 4: Understand When the Email Triggers

• The email will only be sent if the auto-renew switch is inactive for that subscription.
• Auto-renew switch is inactive if:
  • The global Auto-renew subscriptions setting is OFF.
  • The subscription was created before auto-renew was enabled.

Enabling auto-renewal for subscriptions

Step 1: Navigate to Subscription Settings

• Go to your Circuly Hub
• Click on Settings > Subscription > Auto-renew subscriptions

Step 2: Enable Auto-Renew

• Toggle the switch "Auto-renew subscriptions" to ON.
• This enables auto-renew for all newly created subscriptions.

Step 3: Manually Enable Auto-Renew for Specific Subscriptions (if needed)

• Go to the Subscription Overview for the desired subscription
• Manually activate the auto-renew switch

📝 Note: Simply activating the switch manually does not renew the subscription unless the global auto-renew setting is enabled.

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Optional Settings: Enhance Your Reminder StrategyI

If you'd like to send reminder emails in edge cases, toggle these additional settings in Settings > Emails > Subscription Information:

• "Subscription is almost over" for one-month subscriptions: enabling this switch will send the subscription is almost over when subscription duration is less than or equal to one month.
  
  Use case: When you do not have a minimum subscription duration and all your subscriptions are for a month. The subscriptions are extended on a monthly basis. If you enable this switch then the subscription is almost over email will be sent to the customer every month.

• "Subscription is almost over" for auto-renewed subscriptions: typically when subscription have been auto-renewed there is no need to send the subscription is almost over email to the customer. Additionally when subscriptions are auto-renewed due to the auto-renew subscription setting, the auto-renew switch in the subscription overview window is made active. The active state of the auto-renew switch prevents the “subscription is almost over” email from being sent. 
  
  However enabling this setting will bypass this rule and send the email even if subscriptions have been auto-renewed and the auto-renew switch in the subscription overview window is active. 

• "Subscription is almost over" email also if auto-renew is active: as explained above, the subscription is almost over email is not sent to the customer i the auto-renew button switch is active. However you can still decide to send the email and by pass this rule.
  
  

These options help you stay flexible and customer-friendly across different use cases.

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By combining automated renewal reminders with clear subscription policies, circuly helps you reduce subscription fatigue, avoid customer frustration, and strengthen long-term customer relationships. Use these step-by-step guides to customise your renewal flow and keep your customers informed and satisfied.