Everything About Consumable Subscription
In the ever-evolving landscape of subscription-based businesses, circuly has taken a giant leap forward with the introduction of a significant addition to its software. While circuly has been a pioneer in managing operations for durable product subscriptions, it now extends its capabilities to consumable subscriptions, marking a significant evolution in its offerings.
In this guide:
- Understanding Consumable Subscriptions
- Why consumers subscribe and businesses offer subscriptions
- New business opportunity
- circuly solution for consumable subscriptions
- Consumable Subscription features
- Setup
- Business examples
Understanding Consumable Subscriptions
Consumable subscriptions involve products that are designed to be used up or consumed over time. Unlike durable products, these items are finite and need replenishing regularly.
The operations associated with consumable subscriptions are distinct from physical products subscriptions.
The unique distinction lies in the increased customer interaction associated with consumable subscriptions. Customers may wish to adjust quantities, delivery schedules, and other preferences autonomously, minimising the need for frequent customer support interactions.
This heightened customer engagement adds a layer of complexity to the management of consumable subscriptions, emphasising the importance of a robust and user-friendly solution like circuly's newly expanded software.
Why consumers subscribe and businesses offer subscriptions
Subscriptions of all types (digital, tangible and durable) help consumers solve certain “issues”. These “issues” define the added value that consumers get from subscribing to products instead of purchasing them.
As consumable subscriptions have become ingrained in the market, businesses are actively encouraging consumers to opt for subscriptions by offering them at attractive price points. This strategic pricing not only makes one-off purchases appear comparatively expensive but also allows businesses to provide such appealing rates due to the predictability inherent in subscription models. The predictability factor enables businesses to plan and manage inventory more efficiently, contributing to the overall affordability and attractiveness of consumable subscriptions.
New business opportunity for you
With the new expansion, circuly wants to empower you to diversify your subscription offerings by seamlessly integrating consumable products into their existing subscription.
This strategic move enables you to increase Customer Lifetime Value, fosters brand loyalty and keeps yourself highly relevant to the evolving needs of your customer base.
circuly + Consumable Subscriptions
As mentioned earlier, Consumable Subscriptions come with increased customer interaction However, the increased interaction doesn’t mean more workload for you as the circuly Self-Service Portal (which you may be already using) allows the consumer to manage their subscriptions independently of you.
Every subscription has a subscription action dropdown menu that offers your customers the possibility to take certain actions. Consumable Subscriptions have a dropdown menu of their own.
When your customer have consumable products on top of physical products in their cart, both categories of products can be seen in the Self-Service Portal with their own individual subscription action dropdown menu..
Operations/Actions specific to consumable subscriptions
- Changing the product quantity - your customer can modify and adjust the quantity of the product they are subscribed to match preferences and prevent overstocking or running out.
- Changing the order date - your customer can adjust the order date to align with their own personal schedule. The flexibility of adjusting the order date provides a sense of convenience and control and the feature can be used by the customer to match absence, vacation or other such needs that may arise.
- Skipping a delivery - your customer can easily skip the next delivery with the click of a button. Having the possibility to do so ensures that the customer has an alternative to cancelling the subscription and this in turn helps prevent churn.
- Changing the product - your customers have the opportunity to effortlessly explore your products and swap between products which in turn makes the subscription experience exciting and matches the customer need of trying out new products.
- Changing the delivery frequency - your customers can easily tailor how often products arrive to match consumption patterns thus maximising convenience.
- Cancelling a subscription - Make it easy for your customers to leave when they need to so that they are happy to come back when they want to.
All the available subscription actions are as per current industry needs and standards and provide a unique level of customisation and personalisation to the customers. The circuly Consumables Subscription enables you to deliver a seamless subscription experience to your customers and ensures that you have satisfied and loyal subscribers.
How to setup Consumable Subscriptions
If you're interested in offering consumable subscriptions, kindly get in touch with our customer success team. Our team will support you in the setup of the consumables function.
Business Examples
- Coffee Machine + Coffee beans
- Baby stroller + baby consumables like diapers, formula etc
- Printer + ink Ink Cartridges
- Fitness Equipment + Nutritional Supplements
- Water Purifier + Replacement Filters:
- Gardening Tools + Seeds and Fertilisers
- Pet Grooming Kit + Pet Shampoo and Accessories
- Cookware Set + Recipe Ingredients
- Tech Gadgets + Batteries and Accessories
- Bicycle + Maintenance Kit
- Beauty Tools + Skincare Products
- Home Security System + Surveillance Camera Accessories
- Camera + Photography Supplies
- Musical Instruments + Sheet Music and Accessories/lessons
- Baby goods + cleaning agents
- Cycling Apparel + Performance Nutrition
- Bike Lights + Batteries