Automate Subscription Start Date Selection
Introduction
In a subscription business, timing matters—especially when it comes to starting the billing cycle. To ensure a smooth experience for both your business and your customers, circuly enables you to define a custom subscription start date. This ensures that subscriptions begin only after the product has had time to reach the customer, avoiding complaints or confusion about billing before delivery.
Settings overview
When a customer places an order via your website and completes the checkout process, a new order appears in the circuly Hub. At this point, you need to manually create a subscription for the order to start collecting recurring payments.

During subscription creation, you’ll see a subscription start date picker in the creation window. If you’ve configured the Subscription Start Date setting in advance, circuly will automatically pre-fill this date based on the custom logic you’ve defined.

Step-by-step setup guide
- Navigate to Settings
Go toSettings
>
Subscription
>
General
. - Enter a custom start delay
In the Subscription start date input field, enter a numeric value representing the delay in days. - How it works
Every time you create a new subscription, the start date will automatically be set to:
1 + the value you entered.
Example: If the value is3
, the subscription will start 4 days after the order is placed. - Subscription creation
When you open the "Create Subscription" window for a new order, the start date calendar will automatically reflect the custom value you’ve set—saving you time and ensuring consistency.
Good to know
- The extra “+1” in the formula accounts for the order creation day.
- You can always manually adjust the start date during subscription creation if needed.
- This setting only impacts the default start date—it doesn’t lock you into a fixed value.
Best practices
- Base your subscription start date on shipping time.
If your products typically take 3 days to reach customers, set the custom value to3
, making the total delay4
days (1 + 3). - Ensure operational alignment.
Work with your logistics or operations team to determine the average delivery time so that subscriptions don’t start before the product arrives.